Kugler, Brad
Innovate or go extinct! 30-year entrepreneur Brad Kugler learned that the hard way when his VHS/DVD business was disrupted by Netflix! He wanted to become the disrupter! He's now the CEO/Co-Founder of DirectMail2.0 (DM20), a marketing technology firm known for enhancing direct mail campaigns through the integration of digital platforms. He also recently acquired the 40-year-old direct mail secret weapon called “Who’s Mailing What!” which is the most comprehensive collection of print campaigns in the world. He's always looking for ways to innovate this platform and continue building the technologies that companies need to succeed! He plans to soon launch DM20.ai. This industry-first predictive analytics platform will improve omnichannel marketing results through machine learning. Since being founded in 2016, DM20 has run over 750MM pieces of mail through its platform with over 40,000 digitally integrated direct mail campaigns. DM20 has been featured in Forbes, Printing News, Yahoo! Finance, and made the Inc. 5000 list in 2021, 2022, 2023, and 2024.
Sessions
- Leveraging AI and Big Data for Precise, Personalized, and Enhanced Direct Mail Campaigns
- Tuesday, September 10 • 4:00 PM - 4:45 PM