Cross, Lisa
Principal Analyst
at NAPCO Media
Lisa Cross is the principal analyst of NAPCO Research where she conducts market research and analysis on emerging trends, business development strategies, and changing dynamics in the commercial printing, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience monitoring, researching, surveying, and reporting on the graphic arts and marketing industries, she works with customers to use research to solve business challenges, enhance customer engagement, and identify market opportunities.
Sessions
- Harnessing Business Investment to Drive Profitability and Competitive Advantage
- Tuesday, September 10 • 10:00 AM - 11:00 AM
- Survey Says Production Inkjet is Delivering Benefits to Commercial Printers on All Fronts
- Tuesday, September 10 • 12:00 PM - 12:45 PM
- Optimizing the Sales and Marking of Wide-Format Printed Applications by Integrating SWOT Analysis with Buyer Insights
- Tuesday, September 10 • 3:00 PM - 3:45 PM
- Leveraging AI and Big Data for Precise, Personalized, and Enhanced Direct Mail Campaigns
- Tuesday, September 10 • 4:00 PM - 4:45 PM
- The Apparel Decoration Opportunity
- Wednesday, September 11 • 9:30 AM - 10:00 AM
- The Graphics/Signs Opportunity
- Wednesday, September 11 • 3:00 PM - 3:30 PM
- The Promotional Products Opportunity
- Wednesday, September 11 • 3:30 PM - 4:00 PM
- The New Playbook for Creating a Profitable Commercial Printing Business
- Thursday, September 12 • 10:00 AM - 10:45 AM