Turning the Page on Sustainability: Paper’s Role in Your Environmental Messaging

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Originally Aired - Wednesday, September 11 4:00 PM - 4:45 PM

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Location: S230


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Title: Turning the Page on Sustainability: Paper’s Role in Your Environmental Messaging

Description:

Paper, print, mail, and paper-based packaging have a great environmental story to tell. Jules VanSant, Executive Director of Two Sides North America, will share consumer perceptions around forestry, paper, print, direct mail, recycling, electronics vs print, and other findings from their research findings presented in their 2023 TopTracker Report. We will also define Greenwashing (unsubstantiated environmental claims) and show how it plays a large part in reinforcing misconceptions. 

With these data-driven facts, attendees can take back to their organization real sustainability messaging that will directly resonate with commercial buyers and direct consumers alike. You will leave the session with truth-based content ideas, language, and resources to help create environmental storylines. These can be used to educate your internal staff and customers as part of your marketing and sales efforts.

Type: Education Session - Paid


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