Originally Aired - Tuesday, September 10 • 4:00 PM - 4:45 PM
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Location: S230
Title: Leveraging AI and Big Data for Precise, Personalized, and Enhanced Direct Mail Campaigns
Description:
Dive into the cutting-edge world of prepress technologies in this dynamic session designed for the mailing and fulfillment industry. This presentation will focus on how to effectively utilize data, artificial intelligence, and geo-targeting software to transform the prepress process of your direct mail campaigns. Discover how AI can automate and refine design decisions, ensuring that each piece is visually compelling and perfectly aligned with data-driven strategies. Learn about the latest mapping software that enables precise geo-targeting, allowing for highly targeted mail distributions that increase engagement and ROI. Participants will gain insights into integrating these technologies seamlessly into their current workflows, enhancing both the efficiency and effectiveness of their direct mail projects. This session will equip attendees with the knowledge to harness the power of AI and advanced data tools to revolutionize your direct mail processes.
Type: Education Session - Paid
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