Originally Aired - Tuesday, September 10 • 3:00 PM - 3:45 PM
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Location: S230
Title: Optimizing the Sales and Marking of Wide-Format Printed Applications by Integrating SWOT Analysis with Buyer Insights
Description:
This session incorporates survey data from NAPCO Research surveys of buyers of wide-format printed applications with the analytical power of SWOT analysis to offer a well-rounded understanding of the selling landscape and ways to succeed. Discover how to align sales strategies with the strengths and opportunities identified through SWOT, while directly addressing buyer-reported weaknesses and threats. By integrating customer insights into sales tactics, providers can create irresistible value propositions that resonate with wide-format print buyers and stand out in a crowded marketplace.
Type: Education Session - Paid
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