Originally Aired - Thursday, September 12 • 10:00 AM - 10:45 AM
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Location: S230
Title: The New Playbook for Creating a Profitable Commercial Printing Business
Description:
The playbook for running a profitable commercial printing business has changed. Keeping pace with required capital investments, investing in new printing technologies, hiring and retaining skilled workers, continual shifts in print demand, finding the right mix of services to build customer loyalty and overcoming intense price competition, all pose threats to print service providers’ profitability. This presentation, based on the results of NAPCO Research surveys of commercial printers and their customers, will highlight essential strategies, tactics, and services for navigating the new rules of competitive engagement.
Type: Education Session - Paid
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